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Chris Hoofnagle
Chris Jay Hoofnagle is an American lecturer at the University of California, Berkeley who teaches information privacy law, computer crime law, regulation of online privacy, and internet law.〔(Berkeley Law - Berkeley Law - Faculty Profiles )〕〔(Technology | Academics | Policy - Chris Hoofnagle )〕 Hoofnagle has made notable contributions to the privacy literature through a set of surveys that establish that most Americans prefer not to be targeted online for advertising〔Turow, Joseph and King, Jennifer and Hoofnagle, Chris Jay and Bleakley, Amy and Hennessy, Michael, Americans Reject Tailored Advertising and Three Activities that Enable It (September 29, 2009). Available at SSRN: http://ssrn.com/abstract=1478214〕〔Stephanie Clifford, Two-Thirds of Americans Object to Online Tracking, The New York Times, Sept. 29, 2009, http://www.nytimes.com/2009/09/30/business/media/30adco.html?_r=0〕 and that, despite claims to the contrary, young people care about privacy and take actions to protect it.〔Hoofnagle, Chris Jay and King, Jennifer and Li, Su and Turow, Joseph, How Different are Young Adults from Older Adults When it Comes to Information Privacy Attitudes and Policies? (April 14, 2010). Available at SSRN: http://ssrn.com/abstract=1589864〕〔Benny Evangelista, Study: Young people concerned about privacy, San Francisco Chronicle, Apr. 6, 2010, http://www.sfgate.com/business/article/Study-Young-people-concerned-about-privacy-3192550.php 〕
==Career==
Chris Jay Hoofnagle has served as an advisor for several student projects at the University of California, Berkeley School of Information. He advised Ashkan Soltani and his colleagues on their article "Flash Cookies and Privacy".〔(Flash Cookies and Privacy by Ashkan Soltani, Shannon Canty, Quentin Mayo, Lauren Thomas, Chris Jay Hoofnagle :: SSRN )〕
Chris Jay Hoofnagle and Ashkan Soltani published a follow-up on this work in 2011 documenting the use of "HTTP ETags" to store persistent identifiers.〔(Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning by Mika Ayenson, Dietrich James Wambach, Ashkan Soltani, Nathan Good, Chris Jay Hoofnagle :: SSRN )〕 This research was also published in the Harvard Policy Law Review as "Behavioral Advertising: The Offer You Cannot Refuse,"〔(Behavioral Advertising: The Offer You Cannot Refuse by Chris Jay Hoofnagle, Ashkan Soltani, Nathan Good, Dietrich James Wambach, Mika Ayenson :: SSRN )〕 and won the CPDP 2014 Multidisciplinary Privacy Research Award.〔(Chris Hoofnagle's Behavioral Advertising Paper Receives the CPDP 2014 Multidisciplinary Privacy Research Award ), TAP Blog, January 23, 2014〕
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